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<h2><span class=”white”>McCune has been at the forefront of the West Coast live events industry since 1932.</span></h2>
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<h5><span class=”white”>From the Beatles last concert at Candlestick to the first TED Talks, we’ve been behind the scenes of some of the most memorable chapters in California’s history.</span></h5>
<h5><span class=”white”>Now a specialized segment of Shepard’s audio visual team, we provide a full range of production, staging, audio, video, and lighting services to show organizers throughout the West Coast.</span></h5>
<h5><span class=”white”>From large-scale shows and high-end boutique experiences, we’ve got you covered.</span></h5>
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<h2>Our Services</h2>
<p>Below are just a few examples of shows we’ve recently produced.

Audio Visual Production and Design

Audio Visual Production

Sound has a transformative quality. Our audio solutions transform events by grasping attention, communicating the right message and making emotional connections.</p>
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Lighting and Stage Design

Lighting and Stage Design

Great lighting sets the mood of your event and creates subtle emotional connections. Complement your AV game with creative lighting.</p>
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Video and Webcasting Services

Video and Webcasting Services

Video has the power to captivate audiences and, with recent innovations in video technology, give them a truly immersive experience.</p>
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<h3 style=”font-weight: 400;”>Creative Services</h3>
<p>The creative team at McCune is always cooking up new ideas and creative solutions.

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<h3 style=”font-weight: 400;”>Digital Signage</h3>
<p>Coordinate an array of messages from one location with McCune’s integrated digital signage package.

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<h3 style=”font-weight: 400;”>Event Production &amp; Staging</h3>
<p>Surprise and delight audiences with creative event production and staging solutions.

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<h3 style=”font-weight: 400;”>Livestreaming &amp; Webcasting</h3>
<p>Create a sense of occasion and expand your reach with our live streaming services.

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<h3 style=”font-weight: 400;”>Labor Management</h3>
<p>Experience peace of mind knowing McCune will source the right labor for the job.

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<h3 style=”font-weight: 400;”>Onsite Tech Support</h3>
<p>Our tech experts are always on-site, prepared to answer questions and solve problems.

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<h2><span class=”white”>Our Work</span></h2>
<p><span class=”white”>Below are just a few examples of shows we’ve recently produced.</span>

Add decades of dedicated event experience to your team.

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<h3><span style=”color: #001f5f;”>Early Beginnings in San Francisco<br />
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<p>Harry McCune, Sr. was working days as an automotive mechanic. At night, Mccune also liked working on radio equipment, and small audio sound systems. McCune built a small amplified sound system, and founded McCune Sound Service in 1932.<sup id=”cite_ref-3″ class=”reference”><a href=”https://en.wikipedia.org/wiki/McCune_Audio/Video/Lighting#cite_note-3″>[3]</a></sup> He built several small sound systems before he completed one large enough to handle a large dance band. He would rent out his sound system and personally operate the equipment for $1.00 on a Friday night. McCune would then give the equipment rental for free on the next Saturday night. Harry McCune began renting sound systems more often to various <a class=”mw-redirect” title=”Big bands” href=”https://en.wikipedia.org/wiki/Big_bands”>big bands</a> in the 1930s and 1940s, and with his son, Harry McCune, Jr. (1930–1996), he would help radio engineers broadcast the concerts live over AM radio from ballrooms in San Francisco.</p>
<p>In the 1940s, McCune Sound operated out of 10 Brady Street in San Francisco, which was centrally located near the Civic Center. In 1963, McCune adopted the name “Channel X” for its video production services.<sup id=”cite_ref-4″ class=”reference”><a href=”https://en.wikipedia.org/wiki/McCune_Audio/Video/Lighting#cite_note-4″>[4]</a></sup> In the 1960s, McCune operated from 960 Folsom Street in the South of Market (SOMA) area. In 1969, the company moved to 951 Howard Street, and built an audio and video recording studio within the structure.<sup id=”cite_ref-5″ class=”reference”><a href=”https://en.wikipedia.org/wiki/McCune_Audio/Video/Lighting#cite_note-5″>[5]</a></sup> McCune later expanded to both sides of Howard Street. Still expanding, the company moved to a single large building on 2200 Army Street, later named Cesar Chavez Street, before moving to their current location at 101 Utah Avenue in South San Francisco.</p>
<h3><span style=”color: #001f5f;”>Audio Innovations in the Live Concert Space</span></h3>
<p>McCune Sound has been credited with creating and improving some of the vital concepts of the modern day live concert performance, and was one of the first sound companies to provide road touring sound systems, beginning in 1965 with <a class=”mw-redirect” title=”Herb Alpert &amp; The Tijuana Brass” href=”https://en.wikipedia.org/wiki/Herb_Alpert_%26_The_Tijuana_Brass”>Herb Alpert &amp; The Tijuana Brass</a> and progressing to diverse acts as <a title=”Andy Williams” href=”https://en.wikipedia.org/wiki/Andy_Williams”>Andy Williams</a>, <a title=”Dionne Warwick” href=”https://en.wikipedia.org/wiki/Dionne_Warwick”>Dionne Warwick</a>, the <a title=”Grateful Dead” href=”https://en.wikipedia.org/wiki/Grateful_Dead”>Grateful Dead</a>, <a title=”Jefferson Airplane” href=”https://en.wikipedia.org/wiki/Jefferson_Airplane”>Jefferson Airplane</a>, <a title=”Creedence Clearwater Revival” href=”https://en.wikipedia.org/wiki/Creedence_Clearwater_Revival”>Creedence Clearwater Revival</a>, <a title=”Steely Dan” href=”https://en.wikipedia.org/wiki/Steely_Dan”>Steely Dan</a>, <a title=”John Davidson (entertainer)” href=”https://en.wikipedia.org/wiki/John_Davidson_(entertainer)”>John Davidson</a>, <a title=”Crystal Gayle” href=”https://en.wikipedia.org/wiki/Crystal_Gayle”>Crystal Gayle</a>, and many others.<sup id=”cite_ref-6″ class=”reference”><a href=”https://en.wikipedia.org/wiki/McCune_Audio/Video/Lighting#cite_note-6″>[6]</a></sup> Sound mixer Mort Feld said in 1969 that if all the touring acts brought their McCune equipment back at the same time, there would not be room enough in the shop.<sup id=”cite_ref-7″ class=”reference”><a href=”https://en.wikipedia.org/wiki/McCune_Audio/Video/Lighting#cite_note-7″>[7]</a></sup> One of the first times that a stage monitor was used for a live concert, the monitor was provided by McCune Sound. The concert was by <a title=”Judy Garland” href=”https://en.wikipedia.org/wiki/Judy_Garland”>Judy Garland</a>, at the <a class=”mw-redirect” title=”San Francisco Civic Auditorium” href=”https://en.wikipedia.org/wiki/San_Francisco_Civic_Auditorium”>San Francisco Civic Auditorium</a>. The concert rehearsal was not going well, and Harry McCune Jr. came up with the idea of pointing a stage speaker at Garland. McCune ran to his truck, and drove to the McCune office. McCune grabbed a loudspeaker, brought it back to the concert rehearsal, and then placed the speaker on the corner of the stage. He then took an audio feed off the main system, turned up the mixer, and Miss Garland was pleased with the added monitor sound.<sup id=”cite_ref-auto_8-0″ class=”reference”><a href=”https://en.wikipedia.org/wiki/McCune_Audio/Video/Lighting#cite_note-auto-8″>[8]</a></sup> In the late 1960s the music scene was flourishing in San Francisco, and so was sound design itself. The <a class=”mw-redirect” title=”Monterey Pop Festival” href=”https://en.wikipedia.org/wiki/Monterey_Pop_Festival”>Monterey Pop Festival</a> and before that, the Beatles’ last live concert performance, held at San Francisco’s <a title=”Candlestick Park” href=”https://en.wikipedia.org/wiki/Candlestick_Park”>Candlestick Park</a>, had sound systems provided by McCune Sound.<sup id=”cite_ref-9″ class=”reference”><a href=”https://en.wikipedia.org/wiki/McCune_Audio/Video/Lighting#cite_note-9″>[9]</a></sup> During the Beatles’ Candlestick concert the sound system could not be heard well over the screaming of the Beatles fans. Mort Feld of McCune Sound mixed the Candlestick Park house sound for the Beatles concert that day.<sup id=”cite_ref-10″ class=”reference”><a href=”https://en.wikipedia.org/wiki/McCune_Audio/Video/Lighting#cite_note-10″>[10]</a></sup> In the late 1960s, engineer <a title=”Dan Healy (soundman)” href=”https://en.wikipedia.org/wiki/Dan_Healy_(soundman)”>Dan Healy</a> drew from McCune equipment to amplify the <a title=”Grateful Dead” href=”https://en.wikipedia.org/wiki/Grateful_Dead”>Grateful Dead</a>; Healy said he sometimes blew up electrical circuits trying to get the audio louder.<sup id=”cite_ref-11″ class=”reference”><a href=”https://en.wikipedia.org/wiki/McCune_Audio/Video/Lighting#cite_note-11″>[11]</a></sup> Starting in 1968, McCune Sound was included on band riders as one of the qualified sound companies for concerts. Other qualified sound companies included Swanson sound from Oakland, Clair Brothers from Lititz PA, Hanley sound from Boston and Kirnan sound from New York.<sup id=”cite_ref-12″ class=”reference”><a href=”https://en.wikipedia.org/wiki/McCune_Audio/Video/Lighting#cite_note-12″>[12]</a></sup></p>
<p>McCune thrived in the concert market during the early 1970s and 1980s, and even branched out into stage theatre, supplying equipment for East Coast companies like ProMix and Masque Sound, at the same time creating the famed “wall of sound” for the <a title=”Grateful Dead” href=”https://en.wikipedia.org/wiki/Grateful_Dead”>Grateful Dead</a>, and creating touring systems for <a title=”Jefferson Airplane” href=”https://en.wikipedia.org/wiki/Jefferson_Airplane”>Jefferson Airplane</a>, CCR and others.</p>
<p>Employees <a title=”John Meyer (audio engineer)” href=”https://en.wikipedia.org/wiki/John_Meyer_(audio_engineer)”>John Meyer</a> and <a title=”Bob Cavin” href=”https://en.wikipedia.org/wiki/Bob_Cavin”>Bob Cavin</a> created an active speaker system in 1971 known as the JM-3, named for John Meyer.<sup id=”cite_ref-auto_8-1″ class=”reference”><a href=”https://en.wikipedia.org/wiki/McCune_Audio/Video/Lighting#cite_note-auto-8″>[8]</a></sup> This sound equipment was a three-way loudspeaker, tri-amped system that enclosed the power amplifiers and all of the integrated electronics associated with the loudspeakers in an external equipment rack with few or no controls, the settings having all been calibrated at the audio shop. The fully horn-loaded system was used on CCR’s final tour.<sup id=”cite_ref-13″ class=”reference”><a href=”https://en.wikipedia.org/wiki/McCune_Audio/Video/Lighting#cite_note-13″>[13]</a></sup> The amplifier enclosure also included preset crossover filters, limiters and equalization. The outside of the amplifier rack was simple: a two-circuit AC power cable connection, <a title=”XLR connector” href=”https://en.wikipedia.org/wiki/XLR_connector”>XLR connectors</a> for input <a title=”Audio signal” href=”https://en.wikipedia.org/wiki/Audio_signal”>audio signal</a>, and two 4-pin female twist-lock <a title=”NEMA connector” href=”https://en.wikipedia.org/wiki/NEMA_connector#NEMA_L14″>NEMA L14-30 connectors</a> for carrying the amplified 3-way audio signal to two JM-3 loudspeakers.<sup id=”cite_ref-14″ class=”reference”><a href=”https://en.wikipedia.org/wiki/McCune_Audio/Video/Lighting#cite_note-14″>[14]</a></sup></p>
<h3><span style=”color: #001f5f;”>Sound Design Pioneers: McCune Hits Broadway<br />
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<p>Bob Cavin was a pioneer in designing and building consoles, and systems designed and fabricated at McCune were being used on Broadway, with touring acts and at Las Vegas show rooms. Taking these McCune sound systems out to Broadway was <a title=”Abe Jacob” href=”https://en.wikipedia.org/wiki/Abe_Jacob”>Abe Jacob</a>, who was an early and influential sound designer. Jacob got his start at McCune touring with <a title=”Peter, Paul and Mary” href=”https://en.wikipedia.org/wiki/Peter,_Paul_and_Mary”>Peter, Paul and Mary</a> and several other acts. Abe moved to New York and worked on <i><a title=”Jesus Christ Superstar” href=”https://en.wikipedia.org/wiki/Jesus_Christ_Superstar”>Jesus Christ Superstar</a></i>, <i><a title=”Evita (musical)” href=”https://en.wikipedia.org/wiki/Evita_(musical)”>Evita</a></i>, <i><a title=”A Chorus Line” href=”https://en.wikipedia.org/wiki/A_Chorus_Line”>A Chorus Line</a></i>, <i><a title=”Beatlemania (musical)” href=”https://en.wikipedia.org/wiki/Beatlemania_(musical)”>Beatlemania</a></i> and many other shows using McCune equipment.<sup id=”cite_ref-15″ class=”reference”><a href=”https://en.wikipedia.org/wiki/McCune_Audio/Video/Lighting#cite_note-15″>[15]</a></sup><sup id=”cite_ref-16″ class=”reference”><a href=”https://en.wikipedia.org/wiki/McCune_Audio/Video/Lighting#cite_note-16″>[16]</a></sup></p>
<h3><span style=”color: #001f5f;”>McCune and Shepard join forces<br />
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<p>In 2018, McCune was acquired by Shepard. Our combined expertise puts over a century of hands-on production experience to work for your event. We have a nationwide reach and can service your production needs, no matter where your event travels from year to year.

Old McCune Van

Thanks to your crew for a super experience this week

Thanks to your crew for a super experience this week. We have gotten many compliments on the quality of your AV services, your interactions with attendees and interviewees, and the look, feel and vibe of our events. Looking forward to working with you next year!

Kristen Sundell, Southern Regional Education Board

Exceeded all expectations, making this our best year yet

To the A Team: Thank you for everything, you are all amazing! You have exceeded all expectations, making this our best year yet technically. We appreciate you all and could not have pulled Imaging USA off without you. Here’s to a great continued partnership!

Fiona Corbett, CMP, Professional Photographers of America

Professionalism, precision, and within budget: a huge win

Keller Williams moves extremely fast and we’re always looking for a better way to serve our associates. From planning to execution, the team was able to respond to our needs and wants with professionalism, precision, and within budget, which is a huge win.

Andre Lico, Keller Williams

Always ready to go the extra mile

The team is always ready to go the extra mile to make the show successful and it is noticeable. In a recent meeting, my CEO said, “There is just something about how well they know the show and our members that makes me feel so reassured,” and I couldn’t agree more.

Shannon Burke, CMP, National Assoc. for College Admission Counseling

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<h3 class=”white” style=”font-weight: normal;”>Ready to organize your next show?</h3>
<h3>Connect with Shepard for a <span class=”accent-blue”>free consultation.</span></h3>
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